The Odd Couple® Marketing & Strategy Seminar
for Speakers, Consultants & Coaches

Registration for the 2009 Odd Couple Seminar is closed. To request information on the next Odd Couple Seminar email: PFripp@ix.netcom.com

The Dramatic Value of
The Odd Couple® Seminar

In these two-days of bottom-line, nothing-held-back, tell-it-like-it-really-is information from two giants in the professional speaking and consulting worlds...

You will learn:
- Latest ideas in marketing and strategy
- Who your REAL buyer is
- How to attract and appeal to each economic buyer
- What marketing collateral you need
- How does yours compare to the ideal?
- Web strategies that lead to unlimited prospects
- How technology can position you ahead of the crowd.

The 2009 Odd Couple® Seminar will provide a combination of role-playing, simulated visits, simulated telephone calls, case studies, the opportunity to replicate your toughest marketing challenges, and "hot seat" experiences so that the key first impression will be familiar and comfortable when you're actually with that important prospect. Based extensively on Fripp's coaching work and Alan's simulations with major clients and senior level executives, participants will benefit from having "been there and done that."

Remember, both Alan and Fripp are outrageously successful in your world. They are The Odd Couple because of different personalities and backgrounds. However, they are both deeply committed to making this weekend the best investment in your career this year. If you are not familiar with them, just check their unbeatable credentials. This is probably the advice you have been looking for.

This is an incredible learning experience for new and repeat graduates.

New for 2009:

• Thriving, not surviving, in tough times
• The key growth factor: diversity (we told you so)
• How to find where the buyers are (you’re not even looking in the right places now)
• Why you should ignore the advice of keynoters
• The increasing irrelevancy of bureaus
• Making a Sharp Right Turn™
• The new world of unconventional speaking.

Seminar includes these agenda items:

Five "Full Stage" Role Plays

- Ushered into the office of a buyer based on a referral appointment.
Goal: How to establish rapport, create conceptual agreement, submit a proposal.

- Phone call from a person inquiring, who is looking at your website.
Goal: Convert casual "fishing trip" into substantive consideration.

- Meeting with an event planner at an association meeting.
Goal: Find and meet with the economic buyer.

- Networking at a fundraising event.
Goal: Moving from casual to business relationship.

- Contacting a satisfied client post-session.
Goal: Obtaining five high-quality referrals.

Marketing Material Critique

Full group discussion of current marketing and collateral materials for more dramatic impact.

Learn the best marketing techniques, and philosophies, that keep Fripp and Alan solidly booked with overflow business no matter what the economy is doing.

Many of these ideas you can immediately implement.

Website Critique

Full group viewing and discussion of website with commentary on improving: opening "hook"; testimonial use; value offerings; product offerings; technical aspects (navigation, capture of names, search engines, etc.); and plans for evolution.

Diversifying Your Professional Portfolio

An offering of 15 allied business opportunities to consider for the diversification of your income. We guarantee that at least four or five will make sense for you, and perhaps even most of them.

Creating Passive Income

It's never too early (or too late) to establish avenues of passive income. We'll present a plan for how to establish your "earn while you sleep" annuities, how to keep them fresh with minimal time investment, and how to use them to create equity for the future.

Building Your Brand

Specific work on the three fundamentals of dynamic brand impact: formulation, nurturing, and brand equity. If you have a brand, enlarge, expand, and/or add to it. If you don't, create one while you're with us. (One speaker and coach of unacceptable behavior among senior executives became "The Lion Tamer" and immediately gained radio interviews.)

Publicizing Your Story

Use the stories that define your life and your message, not solely on the platform, but with the media to build recognition, marketing, and celebrity. Treat the media as your primary audience.

If you are a first time attendee, we can cover some of the content from earlier Odd Couple Seminars. If you are a repeat graduate, you know there is always new content, or an updated approach to everything that is said.

Click here to find out what Odd Couple® Seminar graduates say about Fripp and Alan.

Overview of Dates & Times

The advanced Odd Couple® Marketing and Strategy Seminar for speakers, consultants, coaches, and seminar leaders of all levels brought to you by Alan Weiss, PhD, CSP, CMC and speech coach, and award-winning speaker Patricia Fripp, CSP, CPAE.

"Thanks to what I learned at Odd Couple Seminar, I have a $15,000 speaking engagement in South Africa, and I was interviewed live on CNBC. I'm also self-publishing a booklet on healthcare fraud and working on a book proposal. The Odd Couple was worth every penny. Thank you."
—Robin Mathias, Mathias Consulting

The Odd Couple® Strategy and Marketing Seminar is designed for speakers, consultants, and coaches of all levels, beginning to seasoned pro:

• Business leaders with expertise who wish to promote through speaking
• Novice speakers, consultants, and coaches who wish to cut years off their learning curve
• Intermediate and advanced speakers, coaches, seminar leaders, and consultants who wish to update their negotiation and strategy skills.

This is an exceptionally beneficial event, if your career is ready to be recharged or you have attended before!

Two days of bottom-line, nothing-held-back, tell-it-like-it-is information...from two giants of the business who have a combined 65 years experience of speaking and consulting professionally!

Have you ever wanted to know the inside secrets of a speaker/consultant who makes over a million dollars a year?

What about another speaker and coach who has won every award and distinction imaginable...and is featured in a book alongside Tony Robbins, Les Brown and Brian Tracy as one of the 15 biggest Motivational Superstars and an in-demand presentation skills coach for authors, celebrities, business executives, and sales teams?

Fripp and Weiss are "at odds" because of their different backgrounds and ways of running their speaking and consulting practices. Both are dynamically successful and help you realize how you can reach your full potential. Take advantage of their over 65 years of combined experience!

"I always learn something new, and just one idea pays for the seminar many times over. I had urged my friends to attend, so I'm very happy they were all 100% satisfied..."
—Dr. Joachim de Posada, International Speaker, Author and Consultant

Patricia Fripp is an award-winning speaker, sales presentation trainer, and speech coach to executives and celebrity speakers. She was elected the first woman President of The National Speakers Association. She is also the founder of the largest NSA chapter in Northern California.

READ MORE ABOUT PATRICIA FRIPP.

Alan Weiss is New York. He's an assertive, contrarian guy who has never memorized a speech, never had a coach, and refuses to read feedback sheets. He keeps his fees high, gladly losing business from cost-conscious buyers in order to deliver the 50 or so speeches a year that are his trademark. Alan Weiss is the author of numerous books and video programs including the McGraw-Hill book Money Talks: How to Make a Million as a Speaker and Million Dollar Consulting.

READ MORE ABOUT ALAN WEISS.

As different as they are... this "at odds" duo DO have a few things in common. Both are fabulously successful. Both work with some of the largest and best organizations on the planet. And both are recognized by their peers, as well as their customers, as class acts. They make a whole lot of money and can entertain, stimulate, and provoke professional speakers, coaches, consultants, seminar leaders, trainers, and financial planners to higher levels of performance in a very brief time.

Now, they team up once a year. After you hear what they say, your career will soar!

Oscar and Felix made you laugh...Fripp and Alan make you money!

"The Odd Couple Seminar is the best money I ever spent in my business. So much that has been positive has happened since."
— Michael Harris, Principal, Marketing Turnaround Consulting

"The Odd Couple was worth ten times what I paid."
—Craig Valentine, MBA, 1999 World Champion of Public Speaking

CLICK HERE FOR ODD COUPLE FAQS

We reserve the right to refuse registrations to The Odd Couple Seminar. We understand that you may not be able to attend all of The Odd Couple Seminar, but want to attend at least a portion. We are happy to accommodate you, but the fees remain the same. Single-day pricing is not available.

Registration discounts are available for Weiss' Mentees, Fripp's One-on-One Executive Speech Coaching Clients, and Odd Couple Seminar Graduates; there is also a "Partner Special" - click here for more information.

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